Verucchio is a small village standing on a hilltop overlooking the valley below. It was the central hub of the Villanovian civilization between the 9th and 6th century BC, while in medieval times it was closely linked to the Lordship of the Malatestas. Since 2005 it has been awarded the Bandiera Arancione (Orange flag) by the Italian Touring Club. It boasts one of the most impressive Malatesta fortresses in the area. The dominating medieval centre hosts an interesting Archaeological Civic Museum as well as the important Verucchio Music Festival, which is held every year in July. The surrounding valley is dotted with large and small farms, winemakers, restaurants and holiday farms offering excellent local products and wines, the most typical of which remains Sangiovese di Romagna.